Gen Z investors halve their trust in advice from AI alone, SIFMA and KPMG report
A SIFMA and KPMG study of more than 2,100 U.S. investors finds 52% trust a financial advisor as their main source of investment advice.

Key points
- Gen Z pulls back from AI: 10% of Gen Z investors trust AI-only financial advice, down from 20% in 2025.
- Advisors gain with Gen Z: 42% now rely on a financial advisor as their primary source of advice, up from 39%, and they weigh transparency equally with returns.
- AI features do not win accounts: 43% of investors say better digital and AI tools would not lead them to switch providers, up from 35% last year.
- Private markets draw younger savers: 65% of millennials and 57% of Gen Z are interested in putting retirement savings into private markets.