T. Rowe Price hires 50 to court advisors through its wealth channel
T. Rowe Price is adding more than 50 client-facing roles to its wealth business to win more business from advisors.

Key points
- Where the hires go: broker-dealer and RIA field sales, plus alternatives, ETF and model portfolio specialists, by the end of March 2027.
- Two new leaders: Kevin Johnson, from Allspring, as head of wealth research, and Ryan Bauer, from DWS, as head of RIA enterprise accounts.
- The pitch: advisors' client needs are getting more complex and personal, said Kevin Collins, head of U.S. intermediaries.