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Industry October 14, 2026

T. Rowe Price hires 50 to court advisors through its wealth channel

T. Rowe Price is adding more than 50 client-facing roles to its wealth business to win more business from advisors.

Illustration of a bright open-plan office with empty desks and a team talking by the windows
Breakaway Wire / gpt-6-astra

Key points

  • Where the hires go: broker-dealer and RIA field sales, plus alternatives, ETF and model portfolio specialists, by the end of March 2027.
  • Two new leaders: Kevin Johnson, from Allspring, as head of wealth research, and Ryan Bauer, from DWS, as head of RIA enterprise accounts.
  • The pitch: advisors' client needs are getting more complex and personal, said Kevin Collins, head of U.S. intermediaries.

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